"Monetizing Audio Technology" Agenda
All Times Eastern / Participants Subject to Change.
10:00 a.m. - 7 p.m. Virtual Trade Show
The virtual trade show floor provides attendees the opportunity to meet with vendors demonstrating new products and services.
11:00 - 12:15: Special Delivery: How Consumers Receive Audio
A panel of industry experts discuss the possibilities presented by new audio channels such as live streams, on-demand, HD Radio, mobile, satellite and more.
Moderator: Alton Adams, Arbitron
Panelists: Marc Horine, ESPN
Fred Jacobs, JacAPPS
Andy Lipset, Target-Spot
Bob Struble, iBiquity
1:30 - 2:45: Content Is King
A second group of industry experts focus on audio content and what actually drives listening.
Moderator: Bob Snyder, Beason Broadcast Partners
Panelists: Greg Baldinger, National Hockey League
Tim Murphy, WEEI.com
Mark Turley, Pittsburgh Penguins
Craig Zurek, Dallas Cowboys
3:30 - 4:15: Keynote: Spending Dollars on Audio
Keynote address by Tony Pace, Chief Marketing Officer for Subway. Pace will discuss the role sports and audio play in the company’s marketing mix.
5:00 - 6:00 The Talent Talk
Sports industry talent discuss using new audio distribution channels to build their brands.
Moderator: Mike Stern, A Virtual Event
Panelists: Paul Charchian, KFAN/Minneaspolis, League Safe
Paul Harris, Final Table Poker Broadcast
Don Martin, Fox Sports Radio
Larry Michael: Washington Redskins
